Reports since morning claim that EMI signed a deal with Apple for cloud based music services. And Warner music group is also said to have signed up with Apple for cloud music services last month. Its natural that Apple is also negotiating with Sony Music Group and Universal Music Group. This means that Apple will sign contracts with all four major music companies and this means big!
Apple’s cloud music service is fully licensed that means it has an advantage over unlicensed rivals Amazon and Google. It can offer a range of features that the rivals are prevented from rolling out because of the licensing restrictions. Google disappointed the world with its Music Beta at Google IO and Apple’s iCloud might well come in to compete with Amazon.
Apple is rumored to be including such a service in next version of iOS. Apple has bought the iCloud.com domain from a Swedish company and it might name the digital locker services as iCloud. The wait might well be over on June 7 at WWDC where Apple is also expected to showcase iOS 5.